• Located in Whitewater, Wisconsin, Dale’s Bootery is “an old-fashioned sit & fit shoe store” for the entire family. Even though they can serve the whole family, Dale's Bootery specializes in serving customers who need guidance, have foot problems, or have hard-to-fit feet.

    Dales Bootery carries higher-end quality shoes that suit the unique needs of their customers. If you are looking for comfort, look no further. When you shop at our shoe store, you get first class service and benefit from our 80+ years of combined experience. Our sales representatives will work with you one-on-one to find the right shoe and size.

    Dale's Bootery was founded in 1969 by Dale. In 2005, Bob bought the business from Dale allowing him to retire after 37 years.

    Watch Destination Small Town Features Dale's Bootery 
  • Dale's Bootery Store

Why Choose Dale's Bootery

  • First Class Service

    When you shop at Dale’s Bootery, you get first class services where we sit down with you to help you find the right shoe and size.

  • Expertise

    Benefit from our expert advice. Instead of working with a salesman, work with our experts who specialize in helping individuals with foot pain find the right shoe.

  • Comfort

    If you are looking for comfort or have a job that keeps you on your feet all day long, we can help you choose the right footwear for extra support.

  • Quality

    Dale's Bootery only carries the best, quality brands. We offer a wide selection for the entire family ranging from casual, athletic, work, and seasonal.

Our Team

Dale’s Bootery strives to employ the most experienced individuals in the shoe industry while staying local. Below are the friendly faces of the Dale’s Bootery family.

  • Bob Herold - Dale's Bootery


  • Maegan - Dale's Bootery


  • Deb  - Dale's Bootery


  • Kristina